You should optimize your site to meet their wants. If you do not know who your target audience is, then you definately need to search out out one way or one other. Search for studies online that may present demographic information, and visit other sites, communities, or forums the place your audience may cling out and listen to what they focus on.
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The O Section of Search engine optimisation—optimization—is where the people who compose all of that material and place it on their own websites are gussying that content and those websites up so engines like google will be able to have an understanding of what they're looking at, as well as users who get there by means of search will